Freelance writing is no walk in the park. In fact, some view those who embark on such an endeavor either two ways: they have “heart” or they are plain NUTS! Admittedly, not all freelancers hold themselves to high standards of integrity and authenticity. This is one of the reasons business owners and project managers cringe at working with freelancers. The question of reliability always crops up because of bad experiences in the past with freelancers missing deadlines, presenting plagiarized work, or they completely disappear off the face of the World Wide Web.
For those of us who take pride in presenting clients with quality work product, we see days where it seems it is an uphill climb vying for substantial writing projects. Even so, it is crucial to not give up, but keep climbing. Sure the journey is not a quick one, but longevity affords the time to build trustworthiness and reliability in the business world.
Here are a few suggestions to consider that will benefit your freelance writing business:
“There is no such thing as a self-made man. You will reach your goals only with the help of others.” ~George Shinn, Owner of Charlotte Hornets Basketball Team.
The success of your freelance writing business emulates the gumption you have to make others (businesses, websites, blogs, newsletters, press releases, etc.) excel and shine through your writing skills, experience and, most of all, CREDIBILITY!
I am sure you have heard of the Three Rs, but are you familiar with the Three Qs? Quintessential Quest for Quality! As a writer, the Three Qs should overshadow the basic Three Rs. A website’s quality is sustained by its content. A site cannot … and I repeat … cannotprosper without providing beneficial content to its visitors and readers. Look at it this way. The entire wide world of Internet is powered by content. It is extremely crucial that marketers, developers and yes, even writers, give readers a reason to return to a particular site. It requires passion, sincerity and dedication to pursue the quintessential quest for quality.
“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.” ~William A. Foster
However, only a few writers put forth the effort to produce great work product; to pursue quality more so than quantity. Too often, corners are cut for the sake of celerity and time; using shortcuts at the cost of quality when it comes to creating content for sites. As a result, the internet has become a trash dump of sites filled with spam and pitiful content. This has come to Google’s attention, as well. So much so that Google has updated its notorious PageRank with a new search engine results ranking algorithm. It is now known as Panda. Simply, Google aims at lessening or eliminating low quality content and fostering high quality content with the reward of higher search engine placement ranking.
Now that we know what needs to be done as far as our quintessential quest for quality of web content, how do we go about achieving it? Here are some useful tips:
“Focus on the user and all else will follow. … Since the beginning, we’ve focused on providing the best user experience possible. Placement in search results is never sold to anyone, and advertising is not only clearly marked as such, it offers relevant content and is not distracting.” ~Google’s Philosophy
At this point, creating quality web content may seem commonsensical to you. You are correct! There are no secrets or mysteries to solve. The only way to change the direction of a web site sinking deep into a densely populated graveyard of failed websites is by saturating its content with integrity, believability, and sincerity. In turn you will find that the site soon soars into higher SEO rankings due to your quintessential quest for quality.